28 dec 2024
29 dec 2024
5 min read
By Amr Adil
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Branded residences have existed since the early 20th century and are known as symbols of luxury living and lifestyle. A fully integrated property designed by world-class brands is a masterpiece that appeals to a global niche market. Meticulously finished and serviced to replicate the brand's DNA is what sets branded apartments apart from other types of serviced apartments.
Not only can you be loyal to the brands you wear, but you can also be loyal to the ones you live in! Whichever industry a multinational brand sets foot in, its loyal clients will always be flocking in that direction and looking to own a piece. Multinational brands have set a different tone in the real estate market with premium pricing and unmatched quality, making them hot products in the real estate market worldwide.
Egypt features several branded residences scattered around the capital and nestled along its coastal shores. Among the most significant multinational brands present are Giorgio Armani, W Residences, St. Regis, JW Marriott, and Campbell Le Gray. Campbell Le Gray's latest branded residence is being announced in New Zayed's Hills of One at the beginning of summer 2024.
Branded residences are products that carry a different price tag than regular serviced apartments. Their prices have always been superior to the market average. The brand equity is reflected in resale prices and rental yields, making it an investment worth acquiring. It's also a hassle-free income property as they can be rented out on your behalf all year round, guaranteeing income in US dollars. The branded hotel chain sets the tone for the rent amount charged per stay.